Nike Freestyle 'Snowboard' Web Site (nikefreestyle.co.kr)

Following materials from # 1 to #3 are ready for judge's review. Please contact Jungwon Lee (postvisual@postvisual.com) for any questions or assistance. Other information has been submitted with the entry.

1. nikefreestyle.co.kr
2. Site description (As below))
   
 

Nikefreestyle 'Snowboard' is a web promotion site forming a part of ¡®Creativity in Sports¡¯, Asia Pacific regional brand campaign. Nikefreestyle.co.kr originally composed of basketball and football opened on October,1 , 2003 and the ¡®Snowboard¡¯ section was added on November, 19, 2003 utilizing the existing design template and content structure.

The 'Snowboard' section is the only creation by Korean nikefreestyle for winter season. Reconstituting the existing site, we tried to design ¡®Snowboard¡¯ section with new and attractive contents, especially in featured menus. To produce needed sources, Nike Korea and Postvisual planned and carried out video filming and photo shooting in Australia with professional snowboarders, Kim Sungwook, Lee Changho and Chung Heecheol for 5 days in August last year. Accompanied with a specialized photographer and film company, we produced all the materials of good quality to be used in building ¡®Snowboard¡¯ section.

This is to stimulate users to try and challenge to new snowboarding tricks. For it, maintaining basic information architecture, we added 'Dynamic Circle' which provides consecutive move images and intensive tip lectures and '3D snowboard game' maximizing the space sense of snowboard. By reinforcing 'Gear' menu with detailed individual pop-up pages, we tried to keep balance of sport-featuring and product promotion.
   
 

- Maximize campaign effectiveness by combining CIS campaign with annual winter promotion.
- Reinforce brand positioning in winter season and create awareness of Nike freestyle products.
   
  - Primary:
Serious snowboarders (Age 10-29; male & female, those who are into snowboarding)
- Secondary:
Beginner (Age 10-29; male & female; those who just started snowboarding or want to start)
   
 

1) The main theme of nikefreestyle 'Snowboard' is 'Got Moves' inspiring athlete's spirit of challenge.
2) Provide authentic information and tips on snowboard verified by professional snowboarders who are members of Korean national team.
3) Produce a unique intro movie to promote users to concentrate on 'Snowboard' section.
4) Add featured menus such as 'Dynamic Circle', '3D game', and 'Road movie' to help users experience and enjoy the real freestyle of snowboarding.
5) Look and feel must show the campaign theme.
6) Induce users to take part of snowboard online events by updating attractive events regularly.